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The Marketing degree provides training in marketing management, able to meet the requirements of competitive markets. It aims to prepare qualified marketing managers, able to respond to the business management needs in the context of services or industry. The course is developed from the perspective of providing the applied practice founded on theoretical bases, not forgetting the connection between academic concepts and the needs of the business community. Bet also on innovative courses with current topics on new marketing technologies.


Acreditado por: 6 years em

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342 - Marketing e publicidade
Número: R/A-Ef 3353/2011
N.º Despacho/Portaria: Despacho nº 19049/2008 (2ª Série)
1º Ano
Unidade curricular Período ECTS
Interpersonal Skills Summer Semester
Economics II Summer Semester
Marketing II Summer Semester
Mathematics II Summer Semester
Business English II Summer Semester
Business and Industrial Property Law Summer Semester
Introduction to Financial Accounting Summer Semester
Fundamentals of Law Winter Semester
Information Technology Winter Semester
Economics I Winter Semester
Marketing I Winter Semester
Organization and Business Management Winter Semester
Mathematics I Winter Semester
Business English I Winter Semester
2º Ano
Unidade curricular Período ECTS
Distribution Marketing Summer Semester
Creativity and Innovation in Marketing Summer Semester
Financial Marketing Summer Semester
Elective I Summer Semester
Conditional elective II - Foreknowledge Methods Summer Semester
Conditional elective II - Quality Management Summer Semester
Fiscal Law Summer Semester
Statistic II Summer Semester
Marketing Communication Winter Semester
Advertising and Competition Law Winter Semester
Services Marketing Winter Semester
Administration and Sale Techniques Winter Semester
Cost Accounting Winter Semester
Statistic I Winter Semester
Consumer's Behaviour Winter Semester
3º Ano
Unidade curricular Período ECTS
Financial Management Summer Semester
Organisational Behaviour Summer Semester
Industrial Marketing Summer Semester
Free Elective V Summer Semester
Conditional Elective VI - Design Management Summer Semester
Conditional Elective VI - Advertising Communication Summer Semester
Marketing Simulation/traineeship/Project - Project Summer Semester
Marketing Simulation/traineeship/Project - Professional Practice Summer Semester
Marketing Simulation/traineeship/Project - Marketing Simulation Summer Semester
International Marketing Winter Semester
Marketing Planning and Control Winter Semester
Elective III Winter Semester
Conditional Elective IV - Brand and Product Management Winter Semester
Conditional Elective IV - Decision Support Systems Winter Semester
Market Studies Winter Semester
Financial Mathematics Winter Semester
  • Professionals to integrate marketing, communication or sales departments
  • Marketing manager
  • Sales manager
  • Product, brand or market manager
  • Trade marketing
  • Marketing consultants
  • Experts marketing to work in more specific marketing areas such as market research, communication, new economy, new trade formats and digital marketing.

One of the following admission test:

›› (cód. 04) Economy

›› (cód. 09) Geography

›› (cód. 18) Portuguese

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